Cynthia Harty is Senior Vice President of Corporate Development at ST Engineering iDirect. Her career began in the software applications industry in venture capital start-up-funded companies. In 2000, Cynthia was brought into the legacy iDirect through its venture capital funding source; she has remained with the company ever since.
Cynthia’s expertise lies in operations and the introduction of new products, services and solutions to market, establishing channel and pricing strategy. As Vice President of Business Development her focus is on the augmentation of the company’s 5-year plan and the strategic partnerships that will enable the introduction of incremental capabilities to a product, solution or service and differentiated go-to-market strategy. The other big area of focus for Cynthia in terms of strategic business development is inorganic growth in terms of investment or M&A activity.