Julie Bettinger joined iDirect as vice president of corporate marketing in 2007. In this position she is directly responsible for the development of the iDirect brand, company messaging and marketing communication and channel marketing programs.
Prior to joining iDirect, Bettinger was vice president of marketing at TANDBERG, a global leader in visual communications. During her 11 year tenure with TANDBERG, Bettinger held various marketing leadership positions that were instrumental to the development the global marketing organization and TANDBERG’s leadership market position.
As vice president of marketing for the Americas theatre, her role encompassed the overall responsibility of strategic direction and execution of marketing communication programs and promotions designed to increase demand for TANDBERG solutions. These areas include corporate messaging, channel and vertical outreach programs, customer retention programs, events and public relations.
Bettinger holds a Bachelor’s degree in Business Administration from Sheffield University, England.