As the Chief Marketing Officer, Julie Bettinger is responsible for overseeing ST Engineering iDirect’s marketing initiatives and strategies to increase brand awareness, drive customer engagement and acquisition, and generate revenue. Bettinger joined ST Engineering iDirect in 2007 as the Vice President of Marketing and was named to her current position in 2023.
Prior to joining iDirect, Bettinger was Vice President of Marketing at TANDBERG Americas, a global leader in visual communications. During her tenure with TANDBERG, she held various marketing leadership positions that were instrumental to the development of the global marketing organization and TANDBERG’s leading market position prior to its acquisition by CISCO.
Bettinger holds a Bachelor of Business Administration degree from Hallam University, Sheffield, England.