May 13, 2025

The Space Business in Asia-Pacific: Insights from ST Engineering iDirect

APAC Podcast SSPI

The Asia-Pacific (APAC) region is cementing its position as one of the most dynamic powerhouses in the global satellite industry​,​ fueled by exploding connectivity demands and a diverse economic landscape.

On a recent episode of SSPI’s Space Business is Everywhere podcast, Terry Bleakley, Regional Vice President for Sales at ST Engineering iDirect, provided an expert analysis of APAC’s booming satellite market. He shared his perspectives on the region’s evolution, the pivotal role of ST Engineering iDirect in shaping this transformation, and the company’s commitment to fostering global collaboration in the space industry.

APAC’s Expanding Role in the Satellite Industry

Asia-Pacific has emerged as one of the fastest-growing satellite markets worldwide, showcasing an unparalleled blend of challenges and opportunities. According to Bleakley, the region is home to 18 regional satellite operators, surpassing markets like North and Latin America. From developed nations like Japan to rapidly growing economies like Indonesia, APAC’s diverse ecosystem offers fertile ground for innovation.

​​Across the region t​he satellite industry is thriving ​in 3​ key sectors:

  • Aeronautics: Advanced satellite networks are driving the future of in-flight connectivity.
  • Maritime: Seamless coverage is becoming a reality in one of the world’s busiest trade hubs.
  • Broadband: With rapid digital adoption, satellite-powered broadband is closing the connectivity gap in underserved regions.

Despite intense competition, APAC’s size and complexity provide ample opportunity for growth, innovation, and collaboration among industry players. The region stands as a testament to the untapped potential of satellite technology in addressing digital equality and driving economic growth.

How ST Engineering iDirect is Transforming Ground Infrastructure 

At the heart of APAC’s thriving satellite industry lies cutting-edge ground infrastructure. This is where ST Engineering iDirect plays a crucial role, enabling operators to meet surging connectivity demands with its next-generation solutions.  

One of the most groundbreaking advancements spearheaded by the company is Intuition, an advanced satellite ground system introduced at SATELLITE 2024. Designed to redefine flexibility and adaptability in satellite networks, Intuition boasts the following innovations:

  • Virtualization and Network Orchestration to elevate operational efficiency.
  • Open Standards Compliance for seamless multi-orbit interoperability.
  • Automation Capabilities that improve resource management while minimizing manual intervention.

By championing agility, scalability, and innovation, ST Engineering iDirect ensures that ground segment technology evolves in lockstep with the rapid advancements in space capabilities. Their vision centers on bridging the gap between terrestrial and satellite networks, creating a future-ready landscape for satellite communications.

Supporting the “Space Business is Everywhere” Initiative

ST Engineering iDirect is proud to support and sponsor the “Space Business is Everywhere” podcast series, a platform that amplifies voices from around the globe and showcases the groundbreaking innovation driving the “New Space” era. This initiative underscores the growing contributions of regions like the Middle East, Africa, Latin America, and Asia, each bringing unique priorities and increasing investments to the evolving space industry. These advancements serve as a powerful reminder that the influence of space technology truly spans the globe.

Driving the Future of Space Connectivity

ST Engineering iDirect is a driving force behind the transformation of satellite communications. By bridging the gap between advanced technology and accessible solutions, they empower businesses, governments, and individuals to thrive in a connected world.

Explore inspiring podcast contributions from our customers across Africa and Asia. Check out the episodes featuring NIGCOMAT and JSAT.

Learn more about ST Engineering iDirect’s role in the satellite evolution here.