The CMO Institute Names iDirect's Toni Lee Rudnicki One Of Top Ten Chief Marketing Officers In The US

Ms. Rudnicki strengthens iDirect brand and market share through successful vertical marketing program

Herndon, Va., July 27, 2010 - iDirect, Inc. (iDirect), a company of VT Systems Inc. (VT Systems) today announced that Chief Marketing Officer (CMO), Toni Lee Rudnicki has been honored by The CMO Institute as one of the top ten marketing leaders in the U.S. This distinction recognizes Chief Marketing Officers who have demonstrated outstanding leadership across various disciplines of the marketing field during 2009. Ms. Rudnicki’s marketing team has strengthened iDirect’s brand as a global VSAT technology leader and contributed to increased market share in key verticals. iDirect is a world leader in satellite-based IP communications technology.

As iDirect’s CMO, Ms. Rudnicki has built a world-class marketing team and developed key marketing strategies that have accelerated the company’s growth. Ms. Rudnicki joined iDirect in 2006 to assist in transforming the entrepreneurial engineering company into a market-led solutions provider able to capitalize on the emerging demand for satellite IP broadband service. She built a key vertical market strategy that has increased iDirect’s share within growing segments. In 2009, she spearheaded the company’s first-ever vertical marketing campaigns, focusing on the maritime and mobile telecom markets. iDirect concluded 2009 with a 47% share of the maritime VSAT market and has become the de facto standard in enterprise, mobility and other expanding markets.

Further, Ms. Rudnicki has helped elevate the iDirect brand to a leading global VSAT technology company, leading the industry in online marketing presence and use of social and interactive media. In 2009, Ms. Rudnicki directed the re-launch of iDirect’s Website with a marketing-oriented focus that earned a Website Standard of Excellence award from the Web Marketing Association.

The CMO Institute’s nominees for Chief Marketing Officer in 2009 were evaluated across several categories of performance, including market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their company.

“Since Toni Lee came onboard in 2006, she has driven our marketing success, contributing to iDirect’s substantial growth and expansion. Her innovative vertical marketing strategy has allowed iDirect to capitalize on emerging market opportunities, and will be integral to our continued success and development as one of the leading brands in the VSAT industry.”

Chief Executive Officer, iDirect


iDirect, a subsidiary of VT Systems, is transforming the way the world gets and stays connected. The company’s satellite-based IP communications technology enables constant connectivity for voice, video and data applications in diverse and challenging environments. These include extending private networks to remote offices; supporting mobile connectivity across land, sea and air; providing rural telephony and Internet broadband; and maintaining communications in the wake of disasters and network failures. The iDirect Intelligent Platform™ integrates advanced technology into iDirect’s portfolio of hubs, routers and network management software to address the growing complexity of deploying and managing global IP networks. With more than 13 years of global satellite communications experience, iDirect serves customers in 50 countries through a diverse network of channel partners, including some of the largest satellite providers, operators and carriers in the world and seven of the World Teleport Association’s Global Top Ten. Headquartered in Herndon, Virginia, iDirect has offices in Europe, Asia, Middle East, Africa and Latin America. Please visit

VT Systems is a diversified company providing solutions to the commercial and government markets in the aerospace, electronics, land systems and marine sectors. VT Systems products and services include aircraft inspection, maintenance and modification; software solutions in training and simulation; satellite-based IP communications technology; network solutions that integrate data, voice and video; rugged computers and computer peripheral equipment; specialized truck bodies and trailers; weapons and munitions systems; road construction equipment; and shipbuilding. Headquartered in Alexandria, Va., VT Systems operates globally and is a wholly owned subsidiary of ST Engineering. Please visit  

Media Contacts:

Julie Bettinger
Vice President, Corporate Marketing
Phone: (1) 703 648 8155
Fax: (1) 703 648 8015

Edward Szeto
Manager, Corporate Communications
VT Systems
Phone: (1) 703 739 2610
Fax: (1) 703 739 2611